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Road Trip - Santa Fe

BRAND IDENTITY

Road Trip is a personal project, which started with simple sketches I created as I was on a cross-country road trip, aiming to express my impressions of places I visited, through lettering. Santa Fe's most pronounced feature, the adobe houses, as well as some elements of the art I saw around the city, became an inspiration for this logotype. The city's unique architecture is one of the reasons for its popularity. I recreated the soft curves of the buildings that overlap each other, in the letter shapes. This softness and fullness gives the logotype a friendly, warm, relaxed feel which is exactly how I felt in this city, surrounded by textures, natural colors, and soft shapes. 

The logotype became a cornerstone of the concept for a flexible visual system, which can be applied to a variety of touchpoints as banners, posters, billboards, and postcards. The images, interwoven with colors, and textures, emphasize the visual atmosphere of the city, just as the logotype does.

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THE ROAD TRIP SERIES

The Road Trip includes four distinct logotypes for four cities. I created visual systems around three of them - Flagstaff, Santa Fe, and Tulsa, using the distinctive imagery intrinsic to these places in combination with the logotypes. These systems can be used as a cornerstone for a tourism campaign. You can view these by clicking on the logotypes below.

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Tulsa
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