Avenues Counseling

LETTERING DESIGN FOR T-SHIRTS

The mission of Avenues is to provide vital mental health counseling services to all who have a need, regardless of someone’s ability to pay. The organization was in need of a memorable graphic to be printed on t-shirts worn by conference attendees. The preference was to use the name Avenue Counseling, but without using the actual logo.

One of the fonts used on the Avenues Counseling website is a casual brush script, which conveys approachability and friendliness, so I created the custom lettering in a similar style, but more suitable to be used as a standalone graphic.